The culture behind La Catrina Coffee
Growing up in a Hispanic family, I have been drinking coffee as long as I can remember! My grandparents always had their café and pan dulce on hand and ready for the afternoon Merienda! In high school I remember filling up a giant thermos with ice, coffee, vanilla ice cream, and Hershey's chocolate syrup!
I grew up in south Texas near the Mexican border and it was an amazing experience! As a teenager I frequently crossed into Reynosa, Tamaulipas to enjoy the music, nightlife, delicious food, coffee and beautiful markets that the border city had to offer. I gained respect and love for Mexican music, art, and culture. It is my goal to express my love of coffee and the love that I have for Mexican art and culture through my coffee brand. La Catrina Coffee is "La Cultura of Great Taste!" Not just coffee, but a nod to the culture and tradition of South Texas, Mexico and Latin America.
La Catrina Coffee offers a variety of healthy and delicious coffee that is ethically grown throughout various parts of Latin America. Our brand symbolizes what I consider modern Mexican American roots.
Why La Catrina?
Commonly known as Mexico's “Grande Dame of Death,” La Catrina is often mistaken as a symbol of darkness, but nothing could be further from the truth.
The fact is that the original La Catrina was created by Mexican illustrator, Jose Guadalupe Posada around 1910 as political satire and a statement regarding social class distinction.
Calavera de la Catrina (Skull of the Female Dandy), from the portfolio 36 Grabados: José Guadalupe Posada, published by Arsacio Vanegas, Mexico City, c. 1910
After her appearance in Diego Rivera's 1947 mural Sueño de una tarde dominical en la Alameda Central or (Dream of a Sunday Afternoon in the Alameda Central), La Catrina gained worldwide recognition.
Diego Rivera's 1947 mural Sueño de una tarde dominical en la Alameda Central or (Dream of a Sunday Afternoon in the Alameda Central)
Today La Catrina has evolved to be the central character in the Mexican rooted holiday The Day of the Dead, and has been featured in countless, works of art, movies, and songs. La Catrina symbolizes the relationship that Mexicans have with death and allows them a way to honor, protect and celebrate the memory of those who have passed.
La Catrina coffee is dedicated to providing a healthy, great tasting coffee that we are proud to share with friends, family, and customers worldwide.
Live Life and Drink Coffee my friends!! Amor y SALUD!!